Updated May 2026
Garden Spending Statistics 2026: What Gardeners Buy & How Much They Spend
25+ garden spending statistics — total market size, category breakdown, tools vs. plants vs. soil spending, online vs. in-store purchases, and generational spending differences.
American gardeners spend over $63 billion annually on lawn and garden products — making it one of the largest consumer hobby markets. These statistics break down where the money goes and how spending patterns are shifting in 2026.
Total Spending
$63B
total US lawn and garden market in 2023
— NGA Annual Report, 2024$776
average annual spending per gardening household
— NGA, 202412%
increase in garden spending since 2019 — gains from the pandemic era held
— NGA, 20244.4%
projected CAGR for lawn and garden spending through 2028
— Statista, 2024Spending by Category
35%
of garden spending goes to plants, bulbs, seeds, and transplants
— NGA, 202425%
to fertilizers, pesticides, soil amendments, and mulch
— NGA, 202420%
to tools, equipment, and hardscaping
— NGA, 202420%
to outdoor décor, planters, and garden accessories
— NGA, 2024Online vs. In-Store
37%
of garden purchases now made online — up from 12% in 2019
— NGA, 2024$4.2B
in online garden product sales in 2023
— Digital Commerce 360, 202465%
of online garden buyers research products online before buying in-store
— NGA, 2024Amazon, Walmart
the top two online garden retailers by volume in 2024
— Digital Commerce 360, 2024Generational Spending
$900+
average annual garden spending for Millennials (30–44) — the highest-spending cohort
— NGA, 2024$650
average for Gen X (45–60)
— NGA, 2024$580
average for Boomers (61+) — lower because they maintain established gardens
— NGA, 2024$320
average for Gen Z (18–29) — high participation, lower spending (renter constraints)
— NGA, 2024🛒 Top Picks for Garden Spending
🛠️Garden Tool Set (Stainless Steel, 10-piece)Highly rated all-in-one set — covers 90% of gardening tasks.View on Amazon →🧎Garden Kneeler & SeatConverts between kneeling pad and stool — back-saver for extended sessions.View on Amazon →🌧️Soaker Hose Set (25–50 ft)Delivers water at the root zone — cuts water use 40% vs. overhead watering.View on Amazon →
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Frequently Asked Questions
How much do Americans spend on gardening?
$63 billion annually across all lawn and garden categories (NGA, 2024). Average household spending is $776/year. Millennials spend the most ($900+) driven by new homeownership and food gardening interest. Gen Z participates at high rates but spends less due to renter constraints.
What do gardeners spend most on?
Plants, seeds, and transplants (35%) are the largest category. Fertilizers and soil amendments (25%) and tools/equipment (20%) follow. Outdoor décor and planters round out the 20% balance. Online purchases have grown from 12% to 37% of all garden buying since 2019.
Is the garden market still growing?
Yes — projected 4.4% CAGR through 2028. The pandemic-era surge in new gardeners has mostly retained — 18 million people added since 2020, with Gen Z showing the highest new participation rate. The online channel is growing fastest at 37% of purchases.
Cite This Page
Garden Spending Statistics 2026: What Gardeners Buy & How Much They Spend. WhatCanGrow. https://whatcangrow.com/stats/garden-spending-statistics-2026. Accessed 2026.
Garden Spending Statistics 2026: What Gardeners Buy & How Much They Spend. WhatCanGrow. https://whatcangrow.com/stats/garden-spending-statistics-2026. Accessed 2026.